Pricing
Two ways to pay. Both go live in a week.
No implementation partner. No admin certification. No six-month rollout. Most developers pick the SaaS plan. A few with a Group IT policy prefer the on-prem license. Pick the one that fits your procurement.
What you are not paying for
A full enterprise CRM rollout — Salesforce Real Estate Cloud or Dynamics 365 Real Estate — lands at roughly ₹20 to 40 lakhs all-in for year one once you count licence, implementation partner, admin hire and six months of deployment time. Latch charges for none of the following.
- —No implementation partner — our onboarding team runs your first migration
- —No Salesforce / Dynamics admin on your payroll
- —No per-seat pricing on your own staff
- —No percentage of your collections
- —No lock-in to a shared database you cannot walk out of
Plan 1 — SaaS (Monthly subscription)
Best fit for the 50–500 units/year developer. One live project or five. Pay as you grow.
₹99,000 one-time setup
Configuration, branding, first project's payment-plan template, first data import from Excel or Tally, and a training session for your sales and ops leads. You go live in one week.
| Units | Monthly |
|---|---|
| Up to 50 units | ₹5,000 / month |
| 51 to 100 units | ₹9,500 / month |
| Every additional 50 units | + ₹3,000 / month |
Included every month
- ✓Admin portal — every feature shipped (projects, units, payments, documents, tickets, broadcasts, audit log, role-based access)
- ✓Buyer app for every buyer with your logo, colour and name (early access May 2026)
- ✓AWS Mumbai hosting, separate database, daily backups, point-in-time recovery
- ✓Email sends via AWS SES with bounce and complaint handling
- ✓Product updates, security patches, bug fixes
- ✓Unlimited staff users — admin, sales and site-head roles included
Worked example — 120 units under management
₹99,000 setup + (₹9,500 + ₹3,000) × 12 = ₹2.49 lakhs year one. Less than one quarter's salary for a junior ops hire. On 11-month prepay, ₹2.37 lakhs.
Minimum term: 12 months. After that, month-to-month with one-month notice. Annual prepay: pay 11 months, use 12.
Plan 2 — On-Prem License (One-time)
Best fit for developers with a Group IT policy that requires code and data on company infrastructure. Typically 300+ units a year with an in-house IT team.
₹4,99,000 one-time
Installed on your private server — on-prem or your own AWS / Azure account. Setup, configuration, training and the first year of support bundled in.
- — Unlimited units. Unlimited users. Unlimited projects.
- — You own the code deployment. We hand over and step back.
Optional AMC from year 2
₹60,000 / year
Security patches, bug fixes, minor releases. New major features are a separate scope of work.
Not included
WhatsApp and SMS sends flow through your own Meta Cloud API and DLT registration. Hosting is your AWS / Azure / on-prem cost.
Add-on — Snagging and De-Snagging
Multi-level inspection workflow for possession readiness — L1 engineer, supervisor, coordinator, rejection tracking, photo evidence, handover analytics.
Launching Q3 2026. ₹25,000 / month as a SaaS add-on. Early-access customers lock in the price for 36 months. Bundled into Model 2 on-prem for ₹2,00,000 one-time.
How WhatsApp and SMS billing work
One sentence: you top up a pre-funded wallet, we debit it as sends happen, you see every debit in a ledger.
| Pack | Size | Roughly covers |
|---|---|---|
| Starter | ₹5,000 | ~14,000 utility sends — a 50-unit developer for one quarter |
| Standard | ₹15,000 | ~42,000 utility sends — a 150-unit developer for one quarter |
| Bulk | ₹50,000 | ~140,000 utility sends — a 500-unit developer for one quarter plus buffer |
Per-message pricing
- — WhatsApp utility (payment reminder, document share, ticket update): ₹0.35 / send
- — WhatsApp marketing (broadcast to a cold buyer list): ₹1.25 / send
- — SMS transactional via AWS SNS, DLT-registered: ₹0.50 / SMS
- — Push notifications on the buyer app: free
On on-prem: you pay Meta and your SMS aggregator directly. We do not take a cut.
Side by side
| SaaS (Recommended) | On-Prem | |
|---|---|---|
| Upfront | ₹99,000 | ₹4,99,000 |
| Recurring | ₹5,000 onwards / month (by unit band) | ₹60,000 / year (optional AMC) |
| Hosting | We run it on AWS Mumbai | You run it on your infra |
| Data location | Your own database in AWS Mumbai | Your own server, anywhere |
| Unit cap | Priced by unit band | Unlimited |
| Messaging | Wallet, metered per send | Your own Meta + aggregator accounts |
| Minimum term | 12 months | One-time purchase |
| Go-live | One week | One week (once your infra is ready) |
| Upgrades | Automatic | Via AMC or à la carte |
| Exit | One-command DB export | You already own the server |
Pricing FAQ
Is there a minimum term on the monthly plan?
Twelve months, to recoup the setup cost. After that, month-to-month with a one-month notice.
Can we start on SaaS and move to on-prem later?
Yes. The setup fee is waived if you upgrade within twelve months. Migration is clean — each tenant is already in its own database.
Do you take a percentage of our collections?
No. We charge for software, not a cut of your revenue.
Who pays for WhatsApp and SMS?
You. Through the pre-funded wallet on SaaS, or directly to Meta and your SMS aggregator on on-prem. Email is bundled either way.
GST?
All prices exclude 18% GST. You receive a proper GST tax invoice for every charge.
Can we pay annually on SaaS?
Yes. Pay eleven months upfront, use twelve. Applies to the monthly only; setup fee is separate.
Can we pilot for 3 months before committing?
The minimum term is twelve months. For the next three Pune developers, we run a founding-partner programme with a real discount in exchange for a testimonial. Ask about it on the call.
Is Latch ISO / SOC 2 certified?
Not yet. We run on AWS Mumbai with HTTPS everywhere, separate database per tenant, daily backups and a full audit log on every write. Certification roadmap is a question for the call.
Still have a pricing question the page does not answer?
Fifteen minutes on Google Meet. Bring your unit count and we will walk through the number on your budget.