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L Latch

For developers

Built for the Pune developer running 8 projects, 300 buyers and a 200-person WhatsApp group per tower.

If you are a residential developer in Maharashtra handing over 50 to 500 units a year, Latch was built for your team, your buyers and your RERA file. If you are a national top-10 or a 20-unit family builder, we are not for you yet.

Book a 15-min call

You fit if

Size

50 to 500 units handed over per year. Five to forty live projects.

Geography

Pune City, PCMC, Pimpri-Chinchwad. Mumbai, Thane, Navi Mumbai. Nashik, Kolhapur, Aurangabad welcome. Bangalore and Hyderabad expanding later this year.

Team

A VP or Director who owns buyer experience. A sales head who owns collections. A site or projects head who runs construction. One ops or IT lead who can sit through a one-hour onboarding.

Stage

Launching a new tower or approaching possession on an existing one. Mid-construction works, needs more data backfill.

Pain on discovery calls

What we hear, paraphrased.

  1. 1. "Seventeen WhatsApp groups across four projects. Every Friday someone asks about the slab. I answer the same question every week in three groups."
  2. 2. "Payment tracking is a Google Sheet two people edit. When the auditor asks ‘show me receipts sent to Flat B-1402’, we dig through Gmail for twenty minutes."
  3. 3. "A buyer sent a legal notice last month. We could not produce a record of when the possession certificate was shared. It was emailed, from a personal ID of a staffer who had already left."
  4. 4. "I got a call from RERA at 9pm about buyer communication records. I had WhatsApp screenshots."
  5. 5. "A junior sales exec reassigned a customer’s unit without asking. I found out a week later when the buyer called."

On the fence? Five yes/no questions.

Answer yes to two or more, book the call.

  1. 1. Does your VP Sales carry the buyer-query load on her personal phone?
  2. 2. If RERA asked on Monday for every message sent to every buyer in one project, could you produce it by Friday?
  3. 3. When a staff member leaves, does three years of buyer context leave with them?
  4. 4. Have you ever had to re-share a receipt because the buyer lost the email?
  5. 5. Do you get the same construction-milestone question from more than one buyer per week?

How Latch answers the pain

One app replaces the WhatsApp group

Your buyer opens your app — your logo, your colour, your support number. They see their unit, schedule, receipts, your construction updates, and they raise tickets with photos. You still have a WhatsApp wallet — for payment reminders and update broadcasts that land in their actual WhatsApp, without a group.

One portal, one truth, three roles

Sales, projects, site ops — all in one portal with enforced permissions. Sales reps cannot drop customers. Staff cannot edit a payment plan. Your VP sees the dashboard. Your auditor sees the audit log. The RERA file writes itself as you work.

One database, named after your firm, in AWS Mumbai

Not a shared pool with a tenant_id column. A database named latch_tenant_<yourslug> in AWS Mumbai with backups and point-in-time recovery. If you leave, you walk out with the full database — one command, no negotiation.

Hard "NOT for" list

Saying no up front saves both sides a Zoom call.

  • National top-10 developers.

    You have enterprise CRMs and an implementation partner. Our 15-minute call and week-to-live does not fit your procurement.

  • Developers handing over fewer than 20 units a year.

    You do not have the team density to justify the portal. WhatsApp and a shared drive are fine. Revisit us when you cross 50.

  • Developers who want a pre-sales / lead CRM.

    We start the day the buyer signs. If you need a lead funnel, use Sell.Do or LeadSquared. We coexist with your lead CRM today; CSV import or export is the fallback until a direct integration lands.

  • Plotted-development-only players.

    The product assumes a flat with a payment plan tied to construction milestones. Plots work, but the buyer app is over-built for the use case.

  • Commercial or retail developers.

    Specced for residential. Commercial lease and tenant management is a different product.

  • Projects not yet RERA-registered.

    We will not set you up until you can show us the RERA number.

If any of these apply, tell us on the call anyway. We will point you at a better-fit product.

If two of those questions sounded like your Friday evening, fifteen minutes will help.

Book a 15-min call